MV Agusta has announced a groundbreaking move in the motorcycle industry, ensuring that all new bikes will come equipped with a comprehensive electronic package, free of charge. This decision marks a significant shift in the market, challenging the traditional model of paywalls and activation fees associated with advanced electronics. With this move, MV Agusta is setting a new standard for transparency and customer satisfaction in the premium motorcycle segment.
The full suite of electronic features, including a six-axis IMU, cornering ABS, up-and-down quickshifter, traction control with eight levels, front lift control, cruise control, and three customizable riding modes, will be included in the base price of every bike. This means riders won't have to pay extra for the latest technology, ensuring a seamless and enjoyable riding experience from the moment they purchase their MV Agusta.
At the heart of this electronic package is the 7-inch or 5.5-inch TFT dashboard, which serves as a central hub for connectivity. Riders can connect their smartphones via Wi-Fi and Bluetooth using the brand's mobile app, enabling a range of features. One of the standout features is the combined GPS tracking and anti-theft module, which is factory-fitted and among the few manufacturers to offer such a system as standard equipment.
The GPS and anti-theft system provides real-time tracking, geofencing alerts, emergency SMS functionality, trip recording, and remote diagnostics, all through a single hardware unit. This level of connectivity and security is a significant advantage for riders, offering peace of mind and convenience.
Navigation is made easy with the Italian brand's in-house app, providing turn-by-turn instructions displayed on the dashboard, offline maps, and routing options tailored for two-wheel travel. Every ride is automatically logged, allowing riders to review data such as lean angle, throttle position, speed, gear usage, and distance traveled. Additionally, photos taken during a trip are geo-tagged and stored within the app, ensuring a comprehensive record of the riding experience.
MV Agusta's commitment to transparency and customer satisfaction is further emphasized by the inclusion of anti-theft, emergency SMS, and tracking services for the first year, followed by an annual subscription fee of €89. This approach ensures that riders can fully utilize the electronic package without any hidden costs, aligning with the brand's premium image.
This move by MV Agusta is a bold statement in the industry, challenging the notion that premium features should come at an additional cost. By providing a fully loaded bike with no paywalls or activation fees, MV Agusta is setting a new benchmark for the motorcycle market, prioritizing customer satisfaction and transparency.
